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مشاهدة النسخة كاملة : UK ban on Kellogg's Coco Pops children's TV advert overturned


eshrag
11-21-2018, 05:09 AM
Obesity campaigners criticise U-turn on granola ad that used sugary brand’s character

Kellogg’s, the maker of Coco Pops, has beaten a junk food advert ban after lobbying to overturn a decision by the UK’s advertising regulator, in a move that has outraged obesity campaigners.

In August, the Advertising Standards Authority banned a Kellogg’s (https://www.theguardian.com/media/2018/aug/08/mcdonalds-happy-meal-healthy-advert-children-asa)TV ad campaign (https://www.theguardian.com/media/2018/aug/08/mcdonalds-happy-meal-healthy-advert-children-asa) for a Coco Pops granola product for breaking rules against advertising junk food to children.

Continue reading... (https://www.theguardian.com/media/2018/nov/21/uk-ban-on-kelloggs-coco-pops-childrens-tv-advert-overturned)